Minor League Merchandise at ESPN: the Magazine

As you may know, one of your intrepid Bus Leaguers has the good fortune to write a little for the ESPN: the Magazine website. This week, minor league merchandise managed to sneak onto the pages for the mouthpiece of the Worldwide Leader, and we wanted to share it with you:

Tina Gust is the Director of Licensing for Minor League Baseball. She has seen merchandise sales grow along with record-setting ballpark attendance over the past four years, as teams and retailers have paid close attention to what customers want. “Baseball fans and card collectors enjoy following young stars, hoping to catch a game or pick up the card of the next all-star shortstop or Cy Young award-winner.” she says

“Team operators are becoming more attuned to their fans’ merchandise needs—expanding the product selection to satisfy both casual and die-hard fans.” Minor league gear has shown up in on film, in music videos, and even on high-end retail shelves at Bloomingdales and Saks Fifth Avenue.

[ESPN: the Magazine]

Also quoted in the article is Bus Leagues contributor Will, who waxes nostalgic about the Brooklyn baseball scene.

Hope you enjoy!

In addition, Rick Reilly wrote a piece about minor leaguers who missed their shot because they refused to take steroids. Read it here.

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One response to this post.

  1. […] Our friend Extra P. is writing columns for the Four-Letter again. [Bus Leagues Baseball] […]

    Reply

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