The story of the Fort Myers Miracle and their scheduled “What Would Tim Tebow Do?” promotion has been all over the internet for the past few days. Basically, the team had planned the promotion for months, only to receive a cease and desist email on the morning of the event.
I probably would’ve let it pass without comment, but this snippet of the email, published by USA Today, made me reconsider:
“Under NCAA rules, it is not permissible to use the name or picture of a student-athlete in the promotion of a commercial product or service,” said the letter, written by Florida senior associate athletic director Jamie McCloskey and copied to Florida coach Urban Meyer. “Failure to abide by this rule would result in the student-athlete being ruled ineligible.”
Translation: “Hey, you are not allowed to make money by using the name or image of this fine, upstanding, amateur student-athlete. Only we’re allowed to do that.”
The NCAA should just come clean, admit that it’s a professional league, and be done with it. Or at least begin offering “Professional Sports” as a major.